Press Release - Gift and loyalty card programs offer many benefits to businesses over the holidays

Collective Point of Sale Solutions Ltd. (Collective P.O.S.) a leader in debit and credit payment processing and secure point-of-sale solutions, is offering a gift and loyalty card program to businesses this holiday season.

Toronto, ON - October 1, 2007

Collective Point of Sale Solutions Ltd. (Collective P.O.S.) a leader in debit and credit payment processing and secure point-of-sale solutions, is offering a gift and loyalty card program to businesses this holiday season.

Small and medium businesses can now benefit from gift and loyalty card programs that were typically the domain of larger, national retailers. These programs can be used to drive additional sales, encourage repeat visits, improve customer satisfaction and eliminate or manage cash refunds. The end result translates into increased consumer spending and improved satisfaction during the holiday season.

“We’re letting our customers know how easy it is to create their own customized programs. A gift and loyalty card program is an extraordinary way for merchants to grow their businesses, increase brand awareness and reward their repeat customers,” explains Michael Back, President and CEO of Collective P.O.S.

This gift and loyalty card program complements the Visa, MasterCard, American Express and Interac payment processing solutions already offered by Collective P.O.S. It is integrated and delivered on one point-of-sale terminal - offering all-in-one convenience and saving precious counter space. It also enables businesses to comply with the new provincial ruling that prohibits expiry dates on gift cards and nullifies them on old ones.

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About Collective Point of Sale Solutions Ltd.:
Collective Point of Sale Solutions Ltd. (Collective P.O.S.) is Canada’s choice for payment processing and merchant services. Founded in 2001 by President, Michael Back, the company’s mission is to provide entrepreneurs and owners of small to medium-sized businesses with affordable, convenient and more customized alternatives to the debit and credit card processing services currently offered by major banks and other payment processors.

Collective P.O.S. serves more than 10,000 businesses across Canada, including retail stores, restaurants, hospitality providers, mobile services, e-commerce merchants, mail order/telephone order businesses, professional firms/clinics/practitioners, B2B product/service providers, tradespeople and many other industries.

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