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Visa Canada and Plan Canada collaborate on financial literacy program
October 11, 2012 - 4:31pm
For the second year in a row, Visa Canada and Plan Canada are collaborating on a program to distribute financial educational tools and resources to girls across the country. The program is in support of Plan Canada's "Because I am a Girl" initiative, which was created in 2011 to help empower and educate Canadian girls.
Last year, the first year of collaboration between the two organizations, Visa Canada was able to teach its financial literacy curriculum to 5,000 students from 360 different schools. The credit card company hopes to increase that number this year, using the same curriculum used last year as well as new tools such as the website Practical Money Skills.
Practical Money Skills was created to help Canadian families understand the importance and fundamentals of basic money management. The website attempts to convey this message across in a family-friendly and exciting way, in an effort to interest younger children. Some of the available resources include budget calculators, lesson plans and even a Spider-Man and The Avengers comic book that encourages children to be "Money Super Heroes."
"Visa maintains a long standing commitment to supporting financial literacy in Candada, conducting year-round activities designed to empower and educate Canadians of all ages," Melissa Cassar, head of corporate and public affairs at Visa Canada, said in a statement. "We are proud of our financial literacy programs...because it allows girls to acquire important money management skills."
Plan Canada has worked with companies and other non profit organizations since its inception in 1937 to end poverty, with a particular focus on improving the lives of children. The Because I am a Girl initiative emphasizes the ending of gender inequality and the promotion of young women's basic rights.