Those hoping to bring in significant sales and revenue under the umbrella of an e-commerce company must keep abreast of trends in technology use. This is especially essential in today's market, where numerous consumers use their smartphones and tablet computers for countless business and entertainment purposes. Recent data has revealed that tablets, in particular, are becoming more and more important for online shopping.

According to Business Insider, tablets are responsible for driving 7 per cent of traffic to e-commerce websites, slightly higher than the 5 per cent total of traffic brought in by smartphones. While these figures are of course dwarfed by the business facilitated through traditional desktop and laptop computers, the significance of tablets' contribution to online sales cannot be ignored.

The news source reports that tablets will only grow in their importance to e-commerce in the years to come. Examples of tablets specifically contributing to this trend include the Apple iPad, which brings in 90 per cent of all tablet-based online shopping, and the Kindle Fire designed by Amazon, which has largely been devised and marketed with the facilitation of e-commerce in mind.

While the value of e-commerce has been proven on numerous occasions, any perceived lack of worth in online shopping can be detrimental to a brand, evidenced by Adidas' recent abandonment of Amazon and eBay as sales channels, reported by E-commerceBytes. It may therefore be wise to closely adhere to the successful trends and practices dominating the sector.