Tickets remain among the most commonly purchased items over the internet. Whether for concerts, movies or even air travel, millions of consumers across Canada turn to e-commerce for their ticketing needs. In fact, more than half of Canadians over the age of 44 reported ordering travel services from the web, according to Statistics Canada.

As the summer season of entertainment and vacations hits full stride, the number of Canadians using the internet to buy tickets is expected to grow. Consumers find the process of buying tickets online more convenient than visiting a box office, and they enjoy using credit cards to conduct these transactions. In fact, as security increases and more retailers accept credit cards, Canadians are using plastic to purchase goods such as tickets and travel accommodations online in historic numbers.

Travel and entertainment merchants who wish to provide their customers with the most convenient and broadest services would be well served to contact their merchant services provider to learn about their payment processing options. Any business owner hoping to tap into the large market of Canadians who use credit cards to order tickets online should make sure their merchant account is in order.

Establishing a merchant account in Canada is easy, and it can lead to significantly increased sales in many areas, including for travel accommodations. A bed and breakfast, for example, can substantially broaden its client base by establishing a way for people to find, book and pay for their stay with their credit card online.

The ability for customers to make travel purchases wherever they are - without worrying about sending cash or a cheque in the mail - makes the entire process much more convenient and efficient for them. Making sure your business is set up to embrace this popular mode of transaction is an integral part of keeping pace with the modern economy.