Credit card companies and businesses are always looking for ways to partner with each other. The latest example is American Express Canada and Toronto's Pearson International Airport, which will provide many perks for cardholders using the transportation hub, according to the Toronto Star.

The benefits afforded American Express cardholders will include parking discounts, premium lounges and queue-skipping. With these advantages, the card provider is hoping that its customers will be grateful for helping them get through a situation many dislike.

"We know sometimes that airports can be a source of great anxiety for our travellers and we're constantly looking at new ways we can offer new services that will enhance the experience, reduce the anxiety and increase the efficiency of travelling through our airport," Pamela Griffith-Jones, commercial officer for the Greater Toronto Airport Authority, told Metro.

In their unending quest to reward customers, credit card providers are constantly on the lookout for more benefits. Card processing merchants of all sizes can find ways to partner with them to improve the experience of their shoppers. A business the size of Pearson may have more room for creative rewards, but even small credit card processing businesses can find ways to offer something valuable to consumers.

Furthermore, as organizations and companies begin offering more services like those being rolled out at Canada's busiest airport, customers will keep turning to their plastic for more purchases. With cash's relative lack of cache, consumers will continue the migration toward credit and debit that is already well underway. Merchants without pos terminals that can accept credit cards will find themselves at a serious disadvantage - likely forfeiting sales and customers in the process.

Although the financial specifics of the deal between Pearson and American Express are unknown, such a partnership will likely provide tangible benefits for both. And it might even provide advantages from travellers in the process.